TITLE: Jumping Scales
PUBLICATION: Spatial Affairs
EDITORS: Giulia Bini, Lívia Nolasco-Rózsás, Jan Elantkowski, Fruzsina Feigl, Borbála Kálmán (Ostfildern: Hatje Cantz, 2021)
The depth and complexity of our routine interface with technology in our contemporary era is, unquestionably, multidimensional. This presents a different paradigm for both the production and reception of an art work. In an essay by William Kherbek accompanying artist collective Lou Cantor’s project “The Labor of Watching” he states that, “The process of seeing an object may be understood to be as much about revealing more than merely the physical properties of an object as it is displayed or experienced, but about uncovering the messages the space inscribes in the interpretation of the object.” Further, the viewer’s own human attention is enmeshed, embedded and changing within its technological environment. Simply put, the artist is not only navigating how the space surrounding an artwork “inscribes,” but also the unconscious and conscious ways the audience’s attention is formed and influenced by a feedback loop within a profit-motivated technological environment. Indeed, this scenario presents a crossroads for contemporary artistic production.